This is an amazing topic from advertising point of view. This topic explains what the communication media is and what are its main features.

COMMUNICATION MEDIA

The communication media is the means by which the advertising message is transmitted to the consumer. In addition to marketing objectives and budgetary restraints, the characteristics of the target consumer need to be considered as an advertiser decides what media to use. The types of media categories from which advertisers can choose include the following:
o Print—Primarily newspapers (both weekly and daily) and magazines.
o Audio—FM and AM radio.
o Video—Promotional videos, infomercials.
o World Wide Web.
o Direct mail. Outdoor advertising—Billboards, advertisements on public transportation (cabs, buses).

posted by Abd ur rehman