Top Ten Taglines

Here are the taglines declared top ten by a site, and personally I think they are really effective too


The Top 10 Taglines

1. Got milk? (1993) California Milk Processor Board

2. Don’t leave home without it. (1975) American Express

3. Just do it. (1988) Nike

4. Where’s the beef? (1984) Wendy’s

5. You’re in good hands with Allstate. (1956) Allstate Insurance

6. Think different. (1998) Apple Computer

7. We try harder. (1962) Avis

8. Tastes great, less filling. (1974) Miller Lite

9. Melts in your mouth, not in your hands. (1954) M&M Candies

10. Takes a licking and keeps on ticking. (1956) Timex

Source : http://sbinformation.about.com/b/2006/04/27/top-10-taglines.htm


Now, if you look at these taglines and compare it with my previous post of tips for effective taglines, it is very clear that all these taglines are in accordance with those tips. Originality, symbol of brand personality, the positive touch, and even the brand name included, and well, if you look at these examples, it will be very obvious that accordance with those tips really make a tagline eye-catching and interesting

Tips for an effective TAGLINE

In the last class, we looked at few taglines like the "Just Do it" Tagline of Nike, which is no doubt an effective tag line, and "naam hi kafi hai" tagline of Waves, which is no doubt a very,very vague and ineffective tag line. So the point automatically comes in our mind that writing an effective tag line is very very important. But the question is how

I found these very useful 10 tips for writing an effective tag line, which I found useful to share with you guys, and those tips are:

1. Simple
2. Positive
3. Original
4. Benefit-laden?
5. Memorable
6. Meaningful
7. With the brand name included
8. With a sense of the brand’s personality in it
9. Interesting
10. Free from the possibility of prompting a negative remark

For, detail, and examples please refer to

http://ezinearticles.com/?How-to-Write-a-Tag-Line---10-Tips&id=283476