This is an amazing topic from advertising point of view. This topic explains what the "advertising message" is and what are its main features. ADVERTISING MESSAGE
An advertising message is guided by the "advertising or copy platform," which is a combination of the marketing objectives, copy, art, and production values. advertising message should target the following questions:
An advertising message is guided by the "advertising or copy platform," which is a combination of the marketing objectives, copy, art, and production values. advertising message should target the following questions:
o What are the product's unique features?
o How do consumers evaluate the product?What is likely to persuade them to purchase the product?
o How do competitors rank in the eyes of the consumer? Are there any weaknesses in their positions? What are their strengths?
o How do consumers evaluate the product?What is likely to persuade them to purchase the product?
o How do competitors rank in the eyes of the consumer? Are there any weaknesses in their positions? What are their strengths?
posted by Abd ur Rehman
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