This is an amazing topic from advertising point of view. This topic explains what the advertising budger is and what are its main features.
ADVERTISING BUDGET:
The advertising budget can be written before or after a business owner has developed the advertising strategy. When to make a budget decision depends on the importance of advertising and the resources available to the business.
The following approaches are the most common methods of developing an effective budget. All the methods listed are progressive ones that look to perpetuate growth:
=Percentage of future or past sales
=Competitive approach
=Market share
=All available funds
=The task or objective approach
The advertising budget can be written before or after a business owner has developed the advertising strategy. When to make a budget decision depends on the importance of advertising and the resources available to the business.
The following approaches are the most common methods of developing an effective budget. All the methods listed are progressive ones that look to perpetuate growth:
=Percentage of future or past sales
=Competitive approach
=Market share
=All available funds
=The task or objective approach
posted by Abd ur Rehman
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