Many companies may like to think that facebook or other social media network sites maybe a very effective tool for marketing. Well, who can deny that; but who wants it if it entails a loss in productivity by 12+%? May we just not "romance-ize" ourselves to death, for Indian workers have been found doing hits:Here are a few excerpt paras from the news report:
"Indian firms are losing productivity because office staff spend too long on social networking sites, a survey says.
The Associated Chambers of Commerce and Industry (Assocham) says workers use Orkut, Facebook, Myspace and Linkedin for "romancing" and other purposes.
"Close to 12.5% of productivity of human resource in corporate sector is misappropriated each day since a vast majority of them while away their time accessing social networking sites during the office hours," according to the findings of Assocham's Social Development Foundation survey.
"As a matter of fact, [the] growing use of browsing sites can be dangerous for overall productivity and IT companies have already installed software to restrict its use," Assocham secretary general DS Rawat said."
Something from the statistical results now:
The survey found that 77% of workers who had Orkut accounts used them during work hours.
Nearly half of office employees accessed Facebook during work time.
Moreover, four in every 10 workers built their entire Orkut or Facebook profile at work, the survey found."
Read complete story here.
