Co-branding is when two companies form an alliance to work together, creating marketing synergy. Basically it is the cooperation between two or more than two organizations to make a combine effect greater than their separate effects. The picture above gives a clear concept of what is co branding all about. A cell phone that is displayed above is a product which has been co-branded. It is amazing to know that this product will attack a great number of customers who are the fans of Ferrari and the customers who are loyal to Motorola.
http://www.unwiredview.com/wp-content/uploads/2007/12/motorola-z8-ferrari-edition.jpg
1 comments:
right asim like ufone work with pepsi so it will attract the customers of ufone as well as of pepsi.....
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