In increasingly competitive market place greater emphasis is being placed on brand image development as the bases of customer discrimination. Advetising has a central role to play in developing brand image, wether at the corporate or retail level. it informs the consumers of the functional capabilities of the brand while simultaneously imbuing the brand with symbolic values and m,eaning relevant to the customers.
1 comments:
Advertising plays a major role in creating a brand's image today's leading brands i.e Nike, Pepsi, Coke, Nestle had well directed advertising campaigns that's why they are market leaders now. Advertising works to target and position a product in the right segment and in the process creates brand image.
Good addition.Keep it up.
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