Dividing a market into different income groups. Titan which is one of the most established brands of Watches has also segmented its products into income groups. For example, for elite class, it has offered Aurum and Royal in gold which have a range from 20,000 to 100,000.
For middle class, it has offered Exacta whose price ranges from 500 to 700.
Reference:
http://www.scribd.com/doc/6356725/MARKET-SEGMENTATION-TARGETING-POSITIONING-By-Subha-Rudra
1 comments:
This also a good practice to diviniding segments according to their income level.. As levi's have Signature and other brands, offereing, clothes at different price to the different income group of the people. Actually firm is same but targeting people saprately according to their willingness to pay.
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