Dividing a market into groups based on variables such as age, gender, family size, family life cycle, income, occupation, education, religion, race, generation and nationality. For example, for age segmentation there is an example. Titan is one of the most established brands of Watches. It has segmented its products according to age group of person.
Titan has created a brand called Fastrack. These watches are specifically for young generation.
Titan has created a brand called Fastrack. These watches are specifically for young generation.
While for older and professional people it has created steel watches.
Reference:
http://www.scribd.com/doc/6356725/MARKET-SEGMENTATION-TARGETING-POSITIONING-By-Subha-Rudra
2 comments:
This concept we also disussed in the class,, deviding the market according to the age group of people. and desgining brands acoording to the choice of different age group.. As titan is doing,, By creating fast trackk attrecting younger generation.. coz thed designed it in such a way that is llike by youngstere, by adding dimonds,, shine etc..
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