As we all know that co-branding is when two established companies decide to produce a new product as a joint venture. Both of their established brands prove to give a boost to the new product. For example, recently Microsoft Corp Chief Executive Steve Ballmer unveiled a new Hewlett-Packard Co tablet computer. Microsoft, the world's largest software maker, and HP, the top personal computer maker, are the latest companies to eye tablets that bridge the gap between laptops and smartphones. Guys, check out this joint venture and do give feedback.
1 comments:
Innovative addition hassan. This Co-branding comes due to joint venture as you very well highlighted and it can also be in case of Mergers and other sorts of integrations between two leading brands.
Good job. Thanks for sharing this usful aspect.
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