5 questions to build your Email marketing strategy

Source: http://www.omstrategy.com/96/5-questions-to-build-your-email-marketing-strategy#more-96

If you’re just starting an email newsletter campaign, or you’re reevaluating how you use email, there are 5 very simple questions you can ask to solidify your plan & give you the best chance of success.

1. What’s in it for you?
2. Who are your recipients?
3. What’s in it for your recipients?
4. What’s the time involved & how often?
5. How will you measure success?

Summary:
Thinking of all of these questions together & the trade-offs between them will help you to understand why & how you want to use email, which gaps it bridges between you and your customers, and how you will know when you’re moving toward your goals.

To know more about Email marketing click the above link.