Impress your customer with advertising on hold

Impress your customer with advertising on hold
Consider this - Your client calls you to get some information and you have to place him or her on hold for a few minutes. This is dead time that could be put to better use by using the hold time to tell your customer about new products or services, or steps your company has taken to improve the existing products and services.
Most people do not like to be placed on hold simply because they feel their time is being wasted, but it doesn't have to be that way. If you are taking the time to provide them with information that is directly related to their call anyway, then at the end of the phone call, they won't feel quite so much like they had a lot of wasted time waiting on you to provide the answers that they called for to begin with.
Advertising on hold can be quite an effective tool to get your message out. Imagine a customer calling only for answers and the on hold advertising message just told them about a product or service that they never even knew existed. Now you've leveraged that hold time to your advantage by creating a buyer out of the person seeking information!
You've effectively taken what would otherwise be "dead-time" and turned it into a very powerful marketing tool! The conversion rate when using these advertising on hold messages is phenomenal when used effectively so consider this: If you have to put your customer on hold anyway, wouldn't you rather they hear a message about the latest company innovations, or simply sitting there waiting for you to return for what seems to be a very long time?
Most companies use the advertising on hold system to be sure, and to add a little entertainment to the mixture, short musical snippets can easily be played in between the customer hearing your messages