Facebook's marketing strategy

These days more and more companies are using social media to build influence on the web. It’s challenging. Many fail or give-up because social media sites possess a formidable barrier to entry, one designed to keep hawkish salespeople at bay. Web 2.0 or community sites reward genuineness just as they toss commercial behavior into the spam bin.

So how can a business build a successful non-commercial "commercial" presence in social media? By being active, genuine, creative and, most of all, keeping the business angles on the back-burner. As an example of this, here is my Facebook strategy for businesses just starting out in social media. I like using Facebook for this because Facebook is better suited for people who are already popular. If no one knows you when you arrive on Facebook you will have to do much work before you can create influence.

A Facebook Social Media Strategy



Facebook is a closed membership community built for people, not businesses. If your account does not have a person’s name as the user name or if they discover that you are not a real person, Facebook will delete your account.

Messages are the simplest and most common form of communication on Facebook. They occur in different formats and different places They can be one-to-many communications or one-to-one. Most messages come in the form of:

Personal updates
When you place a message on your profile it appears on all of your Facebook friends’ Facebook | Friends pages (status updates, notices). If you write on somebody’s wall it will appear on all of their friend’s home pages.
Group messages
If you are the administrator of a group with 5,000 or fewer members you can send a message to all of the members. These are great because they go into people’s personal inboxes.
Event invitations
Members can send RSVP style event invitations to their friends and to members of groups that they administer.
Hopefully by now you realize that
The first key to successful push promotion on Facebook is to have lots of friends
like Luis Perez does.

The second key to Facebook success is to create anticipation.

Facebook members, especially the popular and influential ones, receive a crushing stream of messages. If people do not look forward to your messages they will skip over them or quickly forget them. It’s difficult to get around this by using frequency and multiple impressions because it will earn you a reputation as a spammer.

sourcewww.portentinteractive.com/.../facebook-marketing-strategy.htm