PACKAGING

Sometimes your product might not be selling as good as you were expecting. This is sometimes due to poor appearance of the product or in other words you can say poor packaging. So in order to sell one's product one should must take care of the product's appearance. Because outlook matters the most as the famous line " First Impression is the last impression"

For example introduction of Heinz Squeeze me bottle. Using this bottle consumer can easily take out the amount of ketchup they want by just squeezing rather than jerking the bottle and wasting their time and effort. Introduction of this bottle increased the revenue of Heinz Ketchup.


Reference taken from chapter 8 of book principle of marketing by Philip Kotler