Marketing Information System
Set of procedures and practices employed in analyzing and assessing marketing information, gathered continuously from sources inside and outside of a firm. Timely marketing information provides basis for decisions such as product development or improvement, pricing, packaging, distribution, media selection, and promotion.
Set of procedures and practices employed in analyzing and assessing marketing information, gathered continuously from sources inside and outside of a firm. Timely marketing information provides basis for decisions such as product development or improvement, pricing, packaging, distribution, media selection, and promotion.
Reference: http://www.businessdictionary.com/definition/marketing-information-system.html
http://www.fao.org/docrep/w3241e/w3241e0a.html
my opinion: Marketing Information System is an important system through which we getter and manage information, analyze it and deliver it to needed people. There is a greater need of MIS for any company because to process order faster and with more accuracy, to improve customer relationship, to standardize customer service quality, to be able to see the sales trend, to be able to allocate budget smartly etc.
http://www.fao.org/docrep/w3241e/w3241e0a.html
my opinion: Marketing Information System is an important system through which we getter and manage information, analyze it and deliver it to needed people. There is a greater need of MIS for any company because to process order faster and with more accuracy, to improve customer relationship, to standardize customer service quality, to be able to see the sales trend, to be able to allocate budget smartly etc.
1 comments:
Effective MIS is very important for businesses to transfer the right and timely information to the concerned departments so that the strategic marketing plans are accomplished in the right manner. Good work. Keep it up brother.
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