Components of a Marketing Information System (MIS)

Last time i found and complete framework type artical on a link wehoes some points i m going to share with u . As we all know that
"A marketing information system is a continuing and interacting structure of people, equipment and procedures to gather, sort, analyse, evaluate, and distribute pertinent, timely and accurate information for use by marketing decision makers to improve their marketing planning, implementation, and control".













The explanation of this model of an MIS starts with a description of each of its four main constituent parts: the internal reporting systems, marketing research system, marketing intelligence system and marketing models. It is suggested that whilst the MIS varies in its degree of sophistication - with many in the industrialised countries being computerised and few in the developing countries being so - a fully fledged MIS should have these components, the methods (and technologies) of collection, storing, retrieving and processing data notwithstanding.

On the link mention below contains the complete Informations related to this articals.Each of us should vixit this link:

Reference: http://www.fao.org/docrep/w3241e/w3241e0a.htm

In CRM, It’s not the Customer that’s Important

It’s the relationship between the customer and you that’s important. Regardless of whether it’s 1:1 or a one to many, focus on starting, then strengthening and maintaining, the relationship. What’s the difference between focusing on the customer and focusing on the relationship? When you focus on the relationship, you are implying that you want a long-term mutually beneficial relationship with the customer as opposed to merely meeting his or her current needs or wants. A relationship requires timely two-way communication. Relationships are built on trust. An effective relationship means that both parties benefit over time. Don’t be “customer-centric.” Be “relationship-centric.” Remember, it’s “ Customer Relationship Management,” not “Customer Management.”

“Brand” as backbone in marketing
It’s a fact that brand plays a vital role in marketing. if the brand is so famous, then obviously marketing will proceed in a better way. Now the question arises, how your brand can be famous?
One of the best ways for an entrepreneur to get a leg up in this competitive climate and distinguish you from the rest of the pack is to tell your brand story.
Story is how we connect with one another. Wonder why the emerging social networking sites are so popular? The answer is because people crave the emotional and powerful connection that comes through telling a story.
The best brand stories are irresistible, compelling and provocative in a way that your target audience is going to hear, seamlessly and effortlessly. Telling that kind of brand story will position you and your company as a leader in the marketplace.
The most memorable brand stories tell the unexpected, speak directly to the heart or dare you to live life to the fullest. Take Nike, for example. Its brand story challenges people to be empowered, to adopt a maverick spirit in life and "just do it." That story inspires, continues to be popular and provocative, and consistently strikes an emotional chord with Nike's fans and customers around the globe.
Also remember ..
1- An authentic brand story makes you memorable.
2- It differentiates you as desirable.
3- It brings your brand to life.
4- It gives you a distinct competitive advantage.
5- Your target market becomes hugely responsive.
6- It positions you as a visionary in your field.

Posted by Abd ur Rehman

3 Ways To Generate Profitable Business Ideas

All businesses are created first by ideas. Then once you're in business you need ideas for marketing, advertising, solving problems, product development etc. The difference between success or failure could be one just one idea. That's all! Below are three ways to generate profitable business ideas.

1. Communicating regularly with other business people can generate many ideas. There are many resources online and offline to meet new business people lie; seminars, chat rooms, discussion boards, trade shows etc. Sharing your knowledge, asking questions, and taking in new information will stimulate your mind. Your brain will begin to put all this information together to create profitable business ideas.
2. If you're not much of a communicator, try reading. Reading can also stimulate your mind. Read business books, magazines, e-books, web sites, journals, e-zines, newspapers etc. Your brain will generate profitable ideas by absorbing and rearranging this information on a regular basis.
3. Don't have a lot of time to read? You could listen to business audio books, seminars and courses. Listen to them in the car, while your doing house work, working in the yard, or exercising. Also, tune in business related radio stations. This will help you save time and generate profitable business ideas at the same time.

There are a few extra tips that will help improve these idea generation strategies. Take short breaks to brainstorm about the information you absorbed. Keep a notepad and pen handy to record your ideas so you don't forget them. All businesses need profitable business ideas to stay ahead of competition and survive.

Marketing Strategy Solutions

That Capture Value and Sustained Competitive Advantage For Professionals That Want Control of Emerging and Shifting Forces in Complex Sales
Fluctuating customer requirements and competitive forces are putting more pressure on marketing and are demanding superior sales and marketing strategy and tactical execution. The cycle time from product creation, to product launch, for a winning go-to-market strategy, leaves no margin for error.
The rapid commoditization of complex solutions calls for concise marketing strategy and timely execution, yet many companies are finding their best sales and marketing strategies are highly-diluted by the time they reach the customer.
From strategic marketing solutions to tactical sales training, from field implementation to the deployment of complex sales solutions, our customized business development programs assist our customers in optimizing and executing their go-to-market strategy.

Marketing strategy challenges?
1 Our best market opportunities are dismissed by the sales force in favor of the "easy and familiar."
This story has been repeated many times before. Learn how to provide the correct incentives, prospect profiles, accountability standards, and what we refer to as "Diagnostic Maps." The better the marketing strategy, the more precise the direction and the process is defined, the more likely the sales force will go after new business.
2 We're hearing too little, too late - and the competitor is eating away at our best marketing strategy?
Marketing cannot be everywhere. Field sales and service must be on the same page and given the tools to recognize vital information and bring it back to marketing. Marketing strategy revisions must be implemented immediately and precisely to compete effectively.
3Our marketing strategy message is poorly executed and becomes highly diluted by the time a customer hears it?
This is typical when sales and marketing have their own language, agenda and process and do not communicate well with each other. Providing a common diagnostic language and approach, across multiple disciplines, creates a singular focus on the customer with powerful competitive and strategic advantages.

Target Marketing involves breaking a market into segments and then concentrating your marketing efforts on one or a few key segments.

Target marketing can be the key to a small business’s success.

The beauty of target marketing is that it makes the promotion, pricing and distribution of your products and/or services easier and more cost-effective. Target marketing provides a focus to all of your marketing activities.

So if, for instance, I open a catering business offering catering services in the client’s home, instead of advertising with a newspaper insert that goes out to everyone, I could target my market with a direct mail campaign that went only to particular residents.

While market segmentation can be done in many ways, depending on how you want to slice up the pie, three of the most common types are:

• Geographic segmentation – based on location such as home addresses;

• Demographic segmentation – based on measurable statistics, such as age or income;

• Psychographic segmentation – based on lifestyle preferences, such as being urban dwellers or pet lovers.

This articles easily differentiates LEADERSHIP AND MANAGEMENT

Leadership and Management

What is leadership, and what is the difference between leadership and management?

In a nutshell, the difference between leadership and management is:

* Leadership is setting a new direction or vision for a group that they follow, ie: a leader is the spearhead for that new direction

* Management controls or directs people/resources in a group according to principles or values that have already been established.

The difference between leadership and management can be illustrated by considering what happens when you have one without the other.
Leadership without management

...sets a direction or vision that others follow, without considering too much how the new direction is going to be achieved. Other people then have to work hard in the trail that is left behind, picking up the pieces and making it work. Eg: in Lord of the Rings, at the council of Elrond, Frodo Baggins rescues the council from conflict by taking responsibility for the quest of destroying the ring - but most of the management of the group comes from others.

Management without leadership

...controls resources to maintain the status quo or ensure things happen according to already-established plans. Eg: a referee manages a sports game, but does not usually provide "leadership" because there is no new change, no new direction - the referee is controlling resources to ensure that the laws of the game are followed and status quo is maintained.

Leadership combined with management

...does both - it both sets a new direction and manages the resources to achieve it. Eg: a newly elected president or prime minister.

Some potential confusions...
The absence of leadership/management is not to be confused with participatory or facilitative management, which can be a very effective form of leadership.

Also, the absence of leadership should not be confused with the type of leadership that calls for 'no action' to be taken. For example, Gandhi's calls for protests to stop demonstrated great leadership, because taking no action was a new direction for the Indian people at that time.

Symbolic Leadership
When a leader acts as a figure-head without setting any direction, technically this is not leadership. However, the figure head may be viewed as a leader. For example, in the UK, the monarch is often viewed as a leader, but actually provides very little leadership (most of the 'leadership' in the UK comes from political figures).

However, if a new group sets a direction of its own accord, it will often express that new direction in the form of a leader. For example, Nelson Mandela was regarded as a great leader even though he was in prison and unable to communicate with his followers! And he had been historically classified as a "terrorist"! Yet his symbolic power grew across the world. This was because he was a symbolic spearhead of the anti-apartheid movement.

However, Nelson Mandela was more than just a symbolic leader. When he was released from prison, he showed great leadership in the statesmanship he showed, and in reaching out a hand of friendship to his oppressors. This landed a double-whammy blow against the apartheid regime, because:

* During the period when Nelson Mandela was imprisoned (when his ability to provide personal, direct leadership was limited) he continued to grow in power and influence as the symbolic leader for the anti-apartheid movement.
* Following his release from prison, he demonstrated actual leadership.

Leadership and Management Summary

Leadership is about setting a new direction for a group; management is about directing and controlling according to established principles. However, someone can be a symbolic leader if they emerge as the spearhead of a direction the group sets for itself.

Source: www.teamtechnology.co.uk/leadership-basics.html

Studying at the Last moment, sure almost every one does it !!

I work at the last moment because

1.I like working under pressure
2.I think I can do it whenever !!
3.I always get work done, and get it done well

For me leaving thing until the last moment is the right choice.

Why leaving things until the last moment isn’t always a bad thing ??

which would you prefer… getting something done in 5 hours, or getting it done in 1 hour?

Right. And that’s exactly where leaving things until the last moment comes in.

For example if you have seven weeks to work on a project,and you can get something done in the last two weeks before the deadline, and get it done well, there is no reason why you should spend time “working” on it over seven weeks.

It makes much more sense to get the work done in two weeks, and spend the other five enjoying other areas of your life

There is absolutely no reason why you should feel guilty if leaving things until the last moment lets you be productive. So don’t listen to people stuck in the traditional “busy=productive” mode of thinking. If leaving something until the last moment lets you be more productive, you’re being smart, not lazy.
A word of caution

There’s one thing to watch out for though.

Your mind is an amazing device. It lets you keep track of thousands of sensory inputs every minute, and still stay sane. Unfortunately, sometimes it turns against your best interests.

And one way that happens is rationalizing your decisions. Sometimes you make a decision based on a flood of emotions, and then later make up rational reasons. What could happen here is that you decide to put things off because you don’t feel like doing them, and then rationalize by thinking

Don’t let that happen. Remember the main point, – leaving things until the last moment is good if it lets you be more productive.

In other words, it’s ok if it saves you time. However, leaving things until later will often only cost you MORE time (and more stress), in which case do them immediately!

And that’s all. You don’t need to feel bad about leaving things until the last moment anymore. Enjoy!

A GOOD PRODUCT CAN BE EYE-CATCHING

I Like this quote “We're obviously going to spend a lot in marketing because we think the product sells itself.”

Jim Allchin

It's useless to fear failure. failures tou achay hotay hain!

I couldn't learn accounting, i wasn't making any growth, i noticed. And pondered, why? Another thing i noticed was that whenever i attempted to solve a long, brain drying accounting case/question, i was too much overwhelmed by the fear of failure. Then i reflected: "Do i easily learn any other subject i am good at without initially failing at it?" Answer was in negative. There's a hindsight in it for the people of understanding, well described by today's Management Tip of the Day. It says:

"We spend a lot of time and energy at work trying not to fail. However, most people describe their failures as an important part of learning and growing. Adapt a growth mindset and accept that failure is part of the process of skill development. People with a growth mindset feel smart when they're learning, not just when they're succeeding. Don't limit yourself to doing things that you know you can do — you won't grow that way. Instead, try things that are above your ability, set high goals that you aren't sure you can reach. You might surprise yourself and succeed — and if you don't, you'll learn something new."

Learning is our "categorical imperative". (But don't make a habit of having too many categorical imperatives, though.)