A 2 Z Everything

Wednesday, January 20, 2010

Product Life Cycle (PLC)

A new product progresses through a sequence of stages which is called PLC. These changes have a great impact on marketing strategy. It has four stages.

Introduction:
In this stage, a firm developes a market for the product and its purchase.

Growth:
In this stage, the product increases its market share.

Maturity:
In this stage, sales growth slows down.

Decline:
In this stage, the product sales decline.

Steven Pinker chalks it up to the blank slate | Video on TED.com

Stewart Brand proclaims 4 environmental 'heresies' | Video on TED.com

Billy Graham on technology and faith | Video on TED.com

What steps should be taken to promote sales of a declining product?

Every product have a life cycle and after a certain point the product becomes obslete or comes to the verge of being forced out of market which can be delayed for certain time span(b'coz its an irreversible phenomenon of market).first of all company should make harvesting calls to eliminte extraneous cost it can be done in terms of cutting down on sales force,storage or shift in feedback mechanism,et al.if company is equipped with surplus funds then it can revamp its product which can be done by either changing mode of packging or introduce it with new attitude.foremost,a committe should be formed in order figure out the required action plan which should consist of members coming from all departments and research personnel and this committe should be left alone to carry out their task and make necessary recommendations.

Paul Collier on the "bottom billion" | Video on TED.com

informative advertising...

This is an Informative advertisement because in this add, we are given the precautions from a very dangerous disease Swine Flu. I have specially posted this so that students could take precautions and save their precious lives. Because swine flu is spreading like a virus now-a-days. Watch this video.

http://www.youtube.com/watch?v=UlUgT08uExg&feature=PlayList&p=736078A8AEDC13A0&playnext=1&playnext_from=PL&index=80

Inspiring the Team to Achieve Goals

In Business, Leadership is about inspiring followers to achieve Team or Organizational goals. You may be a Team Leader or Manager in a Business, and you may have built the respect of your Team. Your next challenge is to get them focused in the right direction, the direction that will achieve their organizational goals.

PROFITS ON BRAND IMAGE

Comapnies like nestle, coca cola, etc are making profits mainly on brand image or maintaining standard aswel?
I think they are just utilizing thier name bkoz i have been using products of nestle from the past ten years and thier qualtiy has not been maintained now. They are just raising thier prices but not thier quality and same is the case with most of the other multi national companies aswell