Wednesday, January 20, 2010
Reminder Advertisement
This is a reminder advertisement. It is also target oriented add especially for children. By watching this advertisement of cute small girl (her changed voice) the children will be captured and they will automatically want Pepsi. Watch this video.
http://www.youtube.com/watch?v=0LnJskwydvM
http://www.youtube.com/watch?v=0LnJskwydvM
Intensity of Rivalry according to Porter's model
The intensity of rivalry between competitors in an industry will depend on:
- The structure of competition - for example, rivalry is more intense where there are many small or equally sized competitors; rivalry is less when an industry has a clear market leader
- The structure of industry costs - for example, industries with high fixed costs encourage competitors to fill unused capacity by price cutting
- Degree of differentiation - industries where products are commodities (e.g. steel, coal) have greater rivalry; industries where competitors can differentiate their products have less rivalry
- Switching costs - rivalry is reduced where buyers have high switching costs - i.e. there is a significant cost associated with the decision to buy a product from an alternative supplier
- Strategic objectives - when competitors are pursuing aggressive growth strategies, rivalry is more intense. Where competitors are "milking" profits in a mature industry, the degree of rivalry is less
- Exit barriers - when barriers to leaving an industry are high (e.g. the cost of closing down factories) - then competitors tend to exhibit greater rivalry.
What Top Brands Spend on Advertising
Microsoft:
More than 20 percent of their annual revenue or $11.5 billion.
Coca-Cola:
More than $2.5 billion.
Yahoo:
More than 20 percent of their annual revenue or $1.3 billion.
eBay:
14 percent to 15 percent of its revenue, which was $871 million, much of that to advertise on Google.
Google:
More than $188 million.
Starbucks:
Almost $95 million.
Reference:
http://www.marketingpilgrim.com/2007/10/what-top-brands-spend-on-advertising.html
More than 20 percent of their annual revenue or $11.5 billion.
Coca-Cola:
More than $2.5 billion.
Yahoo:
More than 20 percent of their annual revenue or $1.3 billion.
eBay:
14 percent to 15 percent of its revenue, which was $871 million, much of that to advertise on Google.
Google:
More than $188 million.
Starbucks:
Almost $95 million.
Reference:
http://www.marketingpilgrim.com/2007/10/what-top-brands-spend-on-advertising.html
Pakistan's Competitve advantage
Pakistan is being viewed as a country with minimal prospects of peace and prosperity. It is being viewed as country who is lagging so far behind in the global competitve market place. The World Economic Forum's Global Competitiveness report of 2006-2007 ranked Pakistan 91 out of 125 countries in the competitive list. It is overshadowed by India which finds itself ranked at a very respectable 43rd place, and is also lower ranked than Sri Lanka which is 79th. this article talks about what is pakistan's competitive advantage currently and what should it be.
read the full article on: http://www.dawn.com/weekly/dmag/archive/061112/dmag1.htm
Wireless Advertisement or Mobile Advertisement
Firstly let me define what wireless advertising is. It can be defined as any promotional or advertisement material placed onto a wireless device including laptop/notebook, PDA, or most commonly a cellular mobile phone. Advertisements are content targeted for relevancy. Click-through rates for Wireless Advertisements are surprisingly high compared to fixed Internet accessing, owing perhaps to the small screen size and intimacy of the user experience. It is much more cost effective than mobile marketing.
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